Topics API
Что такое Topics API?
Topics APIA Privacy Sandbox API in Chrome and Android that derives a small set of high-level interest topics from the user's recent browsing locally on the device, exposing them to participating sites instead of cross-site tracking identifiers.
The Topics API is a Privacy Sandbox component that replaces third-party-cookie-based behavioural interest signals with a locally derived, low-resolution interest taxonomy. Chrome (and Android) infers, on device, up to a few coarse topics — drawn from a public taxonomy of a few hundred categories such as 'Sports/Soccer' or 'Travel/Hotels & Accommodations' — based on the top-level hostnames the user has visited over the past few weeks. When a caller invokes `document.browsingTopics()`, the browser returns a small random sample of recent topics (with random noise to limit linkability), but only for hostnames that were observed by that caller in the past. This means a fingerprinter sitting on a single site cannot ask for topics on behalf of unrelated callers, and a site cannot use the topics as a stable identifier. Critics — Mozilla, Brave, the EFF, several DPAs — have argued the API still reveals more than necessary and effectively endorses behavioural advertising at the browser level. Google launched Topics for general availability in Chrome in 2023 and on Android in 2024; uptake by ad-tech players grew through 2024–2025 in tandem with Privacy Sandbox.
● Примеры
- 01
An ad-tech vendor calls `document.browsingTopics()` from its tag on a sports site, receives `Sports/Soccer` for that user, and uses it as a contextual signal.
- 02
A regulator's analysis observes that, even with topic noise, frequent callers can build short-lived behavioural cohorts and flags the API for further review.
● Частые вопросы
Что такое Topics API?
A Privacy Sandbox API in Chrome and Android that derives a small set of high-level interest topics from the user's recent browsing locally on the device, exposing them to participating sites instead of cross-site tracking identifiers. Относится к категории Приватность и защита данных в кибербезопасности.
Что означает Topics API?
A Privacy Sandbox API in Chrome and Android that derives a small set of high-level interest topics from the user's recent browsing locally on the device, exposing them to participating sites instead of cross-site tracking identifiers.
Как работает Topics API?
The Topics API is a Privacy Sandbox component that replaces third-party-cookie-based behavioural interest signals with a locally derived, low-resolution interest taxonomy. Chrome (and Android) infers, on device, up to a few coarse topics — drawn from a public taxonomy of a few hundred categories such as 'Sports/Soccer' or 'Travel/Hotels & Accommodations' — based on the top-level hostnames the user has visited over the past few weeks. When a caller invokes `document.browsingTopics()`, the browser returns a small random sample of recent topics (with random noise to limit linkability), but only for hostnames that were observed by that caller in the past. This means a fingerprinter sitting on a single site cannot ask for topics on behalf of unrelated callers, and a site cannot use the topics as a stable identifier. Critics — Mozilla, Brave, the EFF, several DPAs — have argued the API still reveals more than necessary and effectively endorses behavioural advertising at the browser level. Google launched Topics for general availability in Chrome in 2023 and on Android in 2024; uptake by ad-tech players grew through 2024–2025 in tandem with Privacy Sandbox.
Как защититься от Topics API?
Защита от Topics API обычно сочетает технические меры и операционные практики, как описано в определении выше.
Какие есть другие названия Topics API?
Распространённые альтернативные названия: Browsing Topics API.
● Связанные термины
- privacy№ 960
Privacy Sandbox
Google's umbrella initiative for replacing third-party cookies and cross-site identifiers with privacy-preserving alternatives — Topics, Protected Audience (FLEDGE), Attribution Reporting, and on-device APIs — under heavy regulatory and competitor scrutiny.
- privacy№ 088
Attribution Reporting API
A Privacy Sandbox API in Chrome and Android that lets advertisers measure ad conversions across sites without cross-site identifiers, using browser-mediated, noise-injected event-level or aggregated reports.
- privacy№ 1263
Сторонний cookie
Cookie, установленный доменом, отличным от того, что в адресной строке браузера; исторически использовался для отслеживания пользователей между сайтами.
- privacy№ 143
Браузерный фингерпринтинг
Метод отслеживания без состояния, который идентифицирует пользователя по комбинации атрибутов браузера, устройства и настроек, образующих почти уникальный отпечаток.
- privacy№ 266
Кросс-сайтовое отслеживание
Практика связывания активности пользователя между несколькими не связанными сайтами для построения долговременного поведенческого профиля.
- privacy№ 914
Персонально идентифицируемая информация (PII)
Любые данные, позволяющие идентифицировать конкретного человека самостоятельно или в сочетании с другими сведениями: имена, идентификаторы, биометрия.