Topics API
Qu'est-ce que Topics API ?
Topics APIA Privacy Sandbox API in Chrome and Android that derives a small set of high-level interest topics from the user's recent browsing locally on the device, exposing them to participating sites instead of cross-site tracking identifiers.
The Topics API is a Privacy Sandbox component that replaces third-party-cookie-based behavioural interest signals with a locally derived, low-resolution interest taxonomy. Chrome (and Android) infers, on device, up to a few coarse topics — drawn from a public taxonomy of a few hundred categories such as 'Sports/Soccer' or 'Travel/Hotels & Accommodations' — based on the top-level hostnames the user has visited over the past few weeks. When a caller invokes `document.browsingTopics()`, the browser returns a small random sample of recent topics (with random noise to limit linkability), but only for hostnames that were observed by that caller in the past. This means a fingerprinter sitting on a single site cannot ask for topics on behalf of unrelated callers, and a site cannot use the topics as a stable identifier. Critics — Mozilla, Brave, the EFF, several DPAs — have argued the API still reveals more than necessary and effectively endorses behavioural advertising at the browser level. Google launched Topics for general availability in Chrome in 2023 and on Android in 2024; uptake by ad-tech players grew through 2024–2025 in tandem with Privacy Sandbox.
● Exemples
- 01
An ad-tech vendor calls `document.browsingTopics()` from its tag on a sports site, receives `Sports/Soccer` for that user, and uses it as a contextual signal.
- 02
A regulator's analysis observes that, even with topic noise, frequent callers can build short-lived behavioural cohorts and flags the API for further review.
● Questions fréquentes
Qu'est-ce que Topics API ?
A Privacy Sandbox API in Chrome and Android that derives a small set of high-level interest topics from the user's recent browsing locally on the device, exposing them to participating sites instead of cross-site tracking identifiers. Cette notion relève de la catégorie Confidentialité et protection des données en cybersécurité.
Que signifie Topics API ?
A Privacy Sandbox API in Chrome and Android that derives a small set of high-level interest topics from the user's recent browsing locally on the device, exposing them to participating sites instead of cross-site tracking identifiers.
Comment fonctionne Topics API ?
The Topics API is a Privacy Sandbox component that replaces third-party-cookie-based behavioural interest signals with a locally derived, low-resolution interest taxonomy. Chrome (and Android) infers, on device, up to a few coarse topics — drawn from a public taxonomy of a few hundred categories such as 'Sports/Soccer' or 'Travel/Hotels & Accommodations' — based on the top-level hostnames the user has visited over the past few weeks. When a caller invokes `document.browsingTopics()`, the browser returns a small random sample of recent topics (with random noise to limit linkability), but only for hostnames that were observed by that caller in the past. This means a fingerprinter sitting on a single site cannot ask for topics on behalf of unrelated callers, and a site cannot use the topics as a stable identifier. Critics — Mozilla, Brave, the EFF, several DPAs — have argued the API still reveals more than necessary and effectively endorses behavioural advertising at the browser level. Google launched Topics for general availability in Chrome in 2023 and on Android in 2024; uptake by ad-tech players grew through 2024–2025 in tandem with Privacy Sandbox.
Comment se défendre contre Topics API ?
Les défenses contre Topics API combinent habituellement des contrôles techniques et des pratiques opérationnelles, comme détaillé dans la définition ci-dessus.
Quels sont les autres noms de Topics API ?
Noms alternatifs courants : Browsing Topics API.
● Termes liés
- privacy№ 960
Privacy Sandbox
Google's umbrella initiative for replacing third-party cookies and cross-site identifiers with privacy-preserving alternatives — Topics, Protected Audience (FLEDGE), Attribution Reporting, and on-device APIs — under heavy regulatory and competitor scrutiny.
- privacy№ 088
Attribution Reporting API
A Privacy Sandbox API in Chrome and Android that lets advertisers measure ad conversions across sites without cross-site identifiers, using browser-mediated, noise-injected event-level or aggregated reports.
- privacy№ 1263
Cookie tiers
Cookie déposé par un domaine différent de celui affiché dans la barre du navigateur, historiquement utilisé pour pister les utilisateurs entre sites.
- privacy№ 143
Empreinte de navigateur
Technique de pistage sans état qui identifie un utilisateur en combinant des attributs de navigateur, d'appareil et de configuration en une signature quasi unique.
- privacy№ 266
Pistage inter-sites
Pratique consistant à relier l'activité d'un même utilisateur sur plusieurs sites sans lien pour construire un profil comportemental durable.
- privacy№ 914
Informations personnelles identifiables (PII)
Toute donnée permettant d'identifier une personne, seule ou combinée à d'autres informations, comme un nom, un identifiant ou un enregistrement biométrique.