Data Broker
Что такое Data Broker?
Data BrokerA business that aggregates personal data about consumers from public, commercial, and observed sources and sells it onward — increasingly regulated under California's Delete Act, U.S. state data-broker registries, EU privacy law, and CFPB Section 1033 rules.
A data broker is a business whose primary activity is the collection, aggregation, and resale of personal information about consumers with whom it has no direct relationship. Inputs include public records (court filings, voter rolls, property), commercial sources (loyalty programs, retailers, telcos, ISPs), observed online behavior (advertising IDs, location SDKs), and people-search scrapes. Outputs range from people-finder sites to enterprise marketing, debt-collection, risk-scoring, and increasingly to private intelligence and national-security buyers. Regulation has accelerated. California's SB 362 (Delete Act, 2023) requires data brokers to register and to honour deletion requests via a single central interface starting in 2026. Vermont, Texas, Oregon, and other U.S. states maintain registries. The EU GDPR treats brokers as 'controllers' subject to data-subject rights and Article 14 information obligations even when data is collected indirectly. The U.S. CFPB has pursued data brokers under FCRA, and federal proposals continue to address bulk data sales to foreign adversaries. For privacy programs, data brokers are an underestimated source of PII and a documented vector for executive-protection and physical-safety risks.
● Примеры
- 01
An executive-protection team submits deletion requests to dozens of U.S. people-search data brokers via the upcoming California Delete Act central registry to suppress home-address exposure.
- 02
A privacy review of a free mobile app finds that a third-party SDK silently sells precise GPS coordinates to a location-data broker.
● Частые вопросы
Что такое Data Broker?
A business that aggregates personal data about consumers from public, commercial, and observed sources and sells it onward — increasingly regulated under California's Delete Act, U.S. state data-broker registries, EU privacy law, and CFPB Section 1033 rules. Относится к категории Приватность и защита данных в кибербезопасности.
Что означает Data Broker?
A business that aggregates personal data about consumers from public, commercial, and observed sources and sells it onward — increasingly regulated under California's Delete Act, U.S. state data-broker registries, EU privacy law, and CFPB Section 1033 rules.
Как работает Data Broker?
A data broker is a business whose primary activity is the collection, aggregation, and resale of personal information about consumers with whom it has no direct relationship. Inputs include public records (court filings, voter rolls, property), commercial sources (loyalty programs, retailers, telcos, ISPs), observed online behavior (advertising IDs, location SDKs), and people-search scrapes. Outputs range from people-finder sites to enterprise marketing, debt-collection, risk-scoring, and increasingly to private intelligence and national-security buyers. Regulation has accelerated. California's SB 362 (Delete Act, 2023) requires data brokers to register and to honour deletion requests via a single central interface starting in 2026. Vermont, Texas, Oregon, and other U.S. states maintain registries. The EU GDPR treats brokers as 'controllers' subject to data-subject rights and Article 14 information obligations even when data is collected indirectly. The U.S. CFPB has pursued data brokers under FCRA, and federal proposals continue to address bulk data sales to foreign adversaries. For privacy programs, data brokers are an underestimated source of PII and a documented vector for executive-protection and physical-safety risks.
Как защититься от Data Broker?
Защита от Data Broker обычно сочетает технические меры и операционные практики, как описано в определении выше.
Какие есть другие названия Data Broker?
Распространённые альтернативные названия: Information broker, People-search broker.
● Связанные термины
- privacy№ 914
Персонально идентифицируемая информация (PII)
Любые данные, позволяющие идентифицировать конкретного человека самостоятельно или в сочетании с другими сведениями: имена, идентификаторы, биометрия.
- privacy№ 306
Классификация данных
Процесс маркировки данных по уровню чувствительности и ценности, позволяющий последовательно применять меры защиты, обработки и хранения.
- privacy№ 315
Сроки хранения данных
Политики и средства контроля, определяющие, как долго хранятся различные категории данных и когда они безопасно удаляются, архивируются или анонимизируются.
- privacy№ 1039
Право на забвение
Право человека потребовать удаления его персональных данных, если отсутствуют преобладающие законные основания для дальнейшей обработки, в соответствии со статьёй 17 GDPR.
- compliance№ 488
GDPR
Общий регламент по защите данных Европейского союза, регулирующий обработку персональных данных лиц, находящихся в ЕС и ЕЭЗ.
- compliance№ 167
CCPA
Закон о защите частной жизни потребителей Калифорнии — закон штата США, наделяющий жителей Калифорнии правами в отношении их персональных данных, хранимых бизнесом.