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Vol. 1 · Ed. 2026
CyberGlossary
Entry № 818

Personally Identifiable Information (PII)

What is Personally Identifiable Information (PII)?

Personally Identifiable Information (PII)Any data that can identify a specific individual on its own or when combined with other information, such as names, identifiers, or biometric records.


Personally Identifiable Information (PII) refers to data that distinguishes or traces an individual's identity, either directly (name, government ID, email) or indirectly when linked with other attributes (date of birth, ZIP code, device identifiers). Regulators distinguish direct identifiers, quasi-identifiers, and sensitive categories such as health or biometric data, which carry stricter handling rules under GDPR Article 9 and U.S. sectoral laws like HIPAA. Organizations inventory PII, apply data classification, encrypt it at rest and in transit, restrict access on a need-to-know basis, and log processing activities. Effective programs also document lawful bases, minimization, and retention to limit exposure during a breach.

Examples

  1. 01

    A customer record containing full name, email address, and phone number stored in a CRM.

  2. 02

    An HR database linking employee ID, national insurance number, and salary.

Frequently asked questions

What is Personally Identifiable Information (PII)?

Any data that can identify a specific individual on its own or when combined with other information, such as names, identifiers, or biometric records. It belongs to the Privacy & Data Protection category of cybersecurity.

What does Personally Identifiable Information (PII) mean?

Any data that can identify a specific individual on its own or when combined with other information, such as names, identifiers, or biometric records.

How does Personally Identifiable Information (PII) work?

Personally Identifiable Information (PII) refers to data that distinguishes or traces an individual's identity, either directly (name, government ID, email) or indirectly when linked with other attributes (date of birth, ZIP code, device identifiers). Regulators distinguish direct identifiers, quasi-identifiers, and sensitive categories such as health or biometric data, which carry stricter handling rules under GDPR Article 9 and U.S. sectoral laws like HIPAA. Organizations inventory PII, apply data classification, encrypt it at rest and in transit, restrict access on a need-to-know basis, and log processing activities. Effective programs also document lawful bases, minimization, and retention to limit exposure during a breach.

How do you defend against Personally Identifiable Information (PII)?

Defences for Personally Identifiable Information (PII) typically combine technical controls and operational practices, as detailed in the full definition above.

What are other names for Personally Identifiable Information (PII)?

Common alternative names include: Personal Data, Personal Information.

Related terms

See also